Spring, the commerce platform for creators, wanted to create a new revenue stream for their business. Working with a team of digital innovators built by °Small World, Mint-On-Demand was established. A product that allowed Spring’s 8M creators to offer fans digital collectables. Product strategy, positioning, naming and a suite of assets led to 156 pieces of media coverage globally and $1.1M worth of combined NFT sales from creators in the pilot.